The pitch in one paragraph
Most dog accounts are interchangeable. Benji isn't. He's a recognizable character — 16 lbs, on Reconcile, opinionated about the wind — with a voice that integrates cleanly into brand stories without breaking trust with his audience. The brand is built specifically around the metrics sponsors care about: DM Share Rate, Save Rate, and watch-through. Not vanity follower counts.
What I can build for you
1. Paid UGC
Original, branded video content licensed to you for use in your own paid ads, organic socials, or website. No follower minimums — you're paying for the asset, not audience reach. Story-only: $25–$75. Reel-length: $75–$200.
2. Sponsored Reels + Stories
A Reel posted to Benji's Instagram (cross-posted to TikTok and Facebook), bundled with a Stories sequence, with proper Paid Partnership disclosure. Bundle: $125–$250.
3. Hybrid deals
Flat fee plus an affiliate commission on traceable sales. Aligns incentives — your campaign earns more when it actually moves product. $200–$500+.
4. Long-term ambassadorships
Multi-month creative partnerships with Benji integrated into recurring content arcs (e.g., "Picky Eater Investigations" features your treat brand in monthly episodes). Custom-priced.
Audience snapshot
Refreshed monthly. Detailed audience kit available on request.
- Primary platform: Instagram (@theschnoodlebenji) — also TikTok, Facebook
- Posting cadence: 4 Reels/week + daily Stories + 1 carousel/week
- Audience: Modern dog parents, primarily US, primarily 25–44
- Engagement rate: 3.95% (per-reach, weighted toward Save Rate + Share Rate)
- Watch-through target: 95%+ on Reels (Algorithm-trained format)
Best-fit categories
- Pet food and treats (especially for picky eaters or anxiety-friendly diets)
- Toys and enrichment products
- Grooming, brushes, dematting tools
- Training, behavior, and calming aids
- Pet tech (cameras, smart feeders, GPS trackers)
- Mental health / wellness adjacent (CBD, anxiety wraps)
- Lifestyle (coffee, outdoors, apparel — dog-adjacent)
Sample concepts
Until past collaborations are listed here, three sample concepts give a feel for how Benji integrates with brand campaigns.
"Picky Eater Investigations" × treat brand
Recurring monthly Reel where Benji evaluates a new product. Genuine reaction (yes or no), formal verdict, branded packaging in frame. Proven format — first episode performance available on request.
"Tiny Crimes" × pet camera brand
Stories sequence captured by an in-home pet camera, narrated in Benji's first-person voice ("the alleged sock incident"). Camera footage natively integrated into the bit, not a forced product shot.
"Sunday Pup Cup Pilgrimage" × Dutch Bros (or comparable)
Already in production. Sunday-morning ritual content built around the brand's product. Multi-month integration potential as the segment grows.
How partnerships work
- Inquiry. Email partnerships@theschnoodlebenji.com or use the contact form. Tell us briefly about the brand and the concept.
- Fit check + scope call. 15-minute video call to see if the partnership makes sense and align on creative direction.
- Proposal. Written scope, timeline, deliverables, and rate confirmed in writing.
- Production. Filming, editing, and proper FTC-disclosed publication on Benji's platforms.
- Reporting. Performance data shared after the campaign window — per-reach metrics, audience growth, conversion attribution if affiliate.
What I won't do
Honest disclosure up front saves both of us time:
- No undisclosed sponsored content — every paid post carries proper FTC labels.
- No products that aren't a genuine fit for a 16-lb anxious Schnoodle.
- No off-brand voice (no "live laugh love," no scripted-sounding sponsorship copy).
- No taking on partnerships in categories that conflict with the brand's wellness/mental-health narrative.